Our Story
Welcome to ohmylash, where our journey began as a small family business dedicated to enhancing natural beauty. We're passionate about providing high-quality lash serums that promote a healthy, natural look. Join us as we continue to grow and redefine beauty standards, one lash at a time. We're delighted to have you as part of our story.

Promoting the natural look
At ohmylash, we stand apart by championing the natural aesthetic. In a market saturated with products that promise dramatic, often artificial-looking results, we focus on enhancing your lashes' inherent beauty. Our lash serums are carefully formulated to nourish and strengthen your lashes, helping them reach their full, natural potential. We believe in embracing and enhancing what you already have, rather than masking it.

Our mission
Our mission is simple: to combat the trend of unnatural-looking eyelashes that dominates the beauty industry. We believe that true beauty lies in enhancing your natural features, not masking them with artificial enhancements. We are committed to providing you with safe, effective, and natural solutions that help you achieve the lashes you've always dreamed of, without compromising their health or natural appearance.

Meet the team
We're a small, dedicated team based in Southwark, United Kingdom, passionate about all things lashes! As a close-knit group, we pour our hearts into creating products that genuinely make a difference. From sourcing the finest ingredients to ensuring top-notch customer service, we're committed to providing you with an exceptional experience. We are approachable, supportive, and always ready to help you achieve your lash goals.
"I love that ohmylash focuses on natural beauty. My lashes have never looked better!"
Sarah J,